Making Social Media work for your business

Mar 11 2008 - by iweave

Making sure your website is top of the search engine ranking isn’t just about Google Adwords and search engine optimisation (SEO) – true, they are indispensible tools for web marketing, but they are just the tip of the iceberg when it comes to the wealth of digital marketing tools available – one of which, Social Media, is destined to become a key component of your online marketing in the next year.

What is Social Media?

Social Media sites allow people to communicate quickly and easily – and especially useful for online marketing, it makes it easy for your website to communicate with it’s audience. By using syndication, your content can be viewed by a wide section of your audience in an informal, friendly manner.

What does this mean to your business?

Techniques such as blogs, social bookmarking and RSS syndication are some of the popular tools available to you as a business. By empowering your audience with the ability to contribute to the content on your site, you will gradually build a strong relationship with them and develop brand loyalty. The web is no longer a faceless medium.

In doing this, you will become an authority in your market sector and you will build trust through personal recommendation and the informed opinions available on your site. Here are a few tried and tested techniques that you can use to start embracing social media:

Blogs are a great way of informally communicating with your audience, and they cost nothing more than your time. They’ll also improve your search engine rankings and your own personal reputation as a business leader.

Sites such as LinkedIn, Plaxo and Twitter are amazing resources for getting in touch with people, generating leads, raising brand awareness and much more. They’re also becoming powerful business to business (B2B) tools, enabling companies to effortlessly communicate with their stakeholders.

So how do I know what to use?

That’s where we come in. With a wealth of digital marketing experience, we’re the right people to talk to about all of the above and more. To see what iweave can do for your business online, just give us a quick buzz.