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Colour important for e-commerce sites
Feb 25 2008 - by iweave
The colour combination used within an e-commerce site can make a massive difference in the way shoppers react, a new report by Yahoo! states.
Tasteful colour palettes, combined with a clear hierarchy of links, allows shoppers to move freely about in the same way they would in a bricks-and-mortar establishment. Implementing a "clear hierarchy" regarding content, using colour and contrast to make text easier to read, makes for a better experience all round.
"A simple page layout that employs a clean visual and straightforward design is best," the blog recommends.
Another great way to build trust and confidence is using customer reviews, a feature we designed for tanning lotion supersite lookbest.co.uk. It allows (moderated) comments to be made to any product, allowing freedom for the customer and control for the proprietor.